Marketing: Finding and Selling to Non-Book Book Audiences

http://www.digitalbookworld.com/2013/marketing-finding-and-selling-to-non-book-book-audiences/

Marketing: Finding and Selling to Non-Book Book Audiences

 

A recent study showed that 30% of marketers reported that one of the chief benefits of a data-driven marketing approach was the ability to “deliver the next-best option to customers based on real-time and historic data.” Comps! Based on data!

In today’s world a few hundred dollars’ worth of Facebook advertising (intended strictly as inexpensive market research) will tell you whether you’ve got a non-book comp on your hands that is worth chasing.

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