How Did They Create That Cover? Western Living

#ADL310

Magazine Awards

The finalists for the 37th annual National Magazine Awards have been announced — including ten nominations in the Magazine Covers category.

In a new blog series titled How Did They Create That Cover? the NMAF chats with the creative directors of the Magazine Covers finalists about how their covers were made. It’s a behind-the-scenes look at things we may or may not think about when we pick up a magazine and devour its pages.

Today we chat with Paul Roelofs, art director at Western Living and creator of this nominated cover:

NMAF: Was this cover always what the magazine had in mind to depict the story, or were there other ideas? 

Paul: Not at all what we had in mind. The September issue is a landmark issue for us each year and features a large editorial package called Designers of the Year. It is a competition that WL hosts in…

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